Link: Forget Reality TV. Business Owners Benefit from Local Contests | Entrepreneur.com There’s a reason business contests are so popular lately. Studies have shown they’re a cost-effective way to spur innovation and business growth, especially compared to simply handing out grants to a few companies. In a contest, many companies raise their game as they get [...]
6 Hyperlocal Predictions for 2012
Here are six trends in 2012 that will impact hyperlocal media and business models. 1. Cross platform conversations Livefyre and Disqus show glimpses of how conversations can move from Facebook and Twitter to online media and blog commentary. Local conversations happening on social media, especially Facebook, simply aren’t crossing over onto local media. Note the [...]
The Rise of the Local Social Media Marketing Agency
Article originally published on hyperlocal business journal Street Fight on November 10, 2011 Social media marketing is becoming more and more important for local businesses — even if many of them don’t realize it yet. A recent BIA/Kelsey survey found that 48% of SMBs are on Facebook. However, the more telling implication of the chart below is how [...]
When brands go hyperlocal
Article originally published on hyperlocal business journal Street Fight on October 13, 2011 as Will Big Brands cut out the Middleman to go Hyperlocal? Most of the online publishing world still views hyperlocal as a local news publication dependent upon advertising revenue. Yet, starting with Groupon last year, new revenue models are developing that support [...]
